What is this label?

Antwerp’s Most Brilliant is made up of a selection of the most qualitative and reliable jewellers in Antwerp. They live up to Antwerp’s reputation as a diamond world capital.

How does a jeweller obtain this certification?

A jeweller has to meet 30 strict quality requirements to obtain the Antwerp’s Most Brilliant label. The certified jewellers meet the highest standards in terms of sustainability, safety, ethics, transparency, service and company stability. Naturally they also comply with Belgian economic, social and tax legislation. In short: these jewellers really deserve this certification.

How is the quality guaranteed?

An Antwerp jeweller can only obtain certification after an independent audit by Kiwa, an accredited audit and inspection organisation, which visits every jeweller annually to check for compliance with 30 strict criteria. Kiwa draws up a binding report after its audit. The City of Antwerp and the Antwerp World Diamond Centre will only grant the certificate if the jeweller obtains an excellent score for each of the criteria. Moreover the label is controlled by the professional jewellers’ federation Ars Nobilis and the Federal Public Service Economy.

Röell Jewellery


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